The Locker Room
Rhino Pure Rugby, the new playing kit and apparel brand launched by Rhino recently has already landed two major UK professional clubs in four year shirt and apparel deals from the coming season. Northampton Saints, newly promoted to the English Premiership, were Rhino’s first signing since the strategic decision to make a significant push into this product area together with Midlands based merchandising and apparel specialists Trimerchandise. Saints CEO Allan Robson comments: "Rhino as a brand has a great rugby heritage and we were additionally very impressed by the Trimerchandise track record. We are delighted to be wearing and working with the Rhino Pure Rugby brand in this very important season for our club". The deal was followed shortly afterwards by one with Magners Celtic League and Heineken Cup contenders Edinburgh, via the Scottish Rugby Union. Edinburgh CEO Nic Cartwright was equally enthusiastic: "The Rhino Pure Rugby team are extremely professional and experienced and we are very confident they will produce excellent products for our players and our supporters". Rhino Pure Rugby head of sales Jason Critchley comments: "These are very significant deals for the Rhino Pure Rugby brand coming so soon after its launch, and taken together with our tie up with Combined Services, they represent a great platform for further roll out of the brand at all levels of the game".
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